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Gather the Troops

Today, I’d like to focus on the different types of support staff you will require and what makes them so integral (complete). There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur Different people with the appropriate talents must simultaneously play all of these roles. It’s all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This person is most often the most visible in the

Mike Shew

Are You Aiding & Abetting E-Myths?

Today, we’re about to embark on a fascinating journey into the realm of e-myths. These misconceptions often lead aspiring entrepreneurs astray. We’ll debunk these myths, equipping you with the knowledge to avoid the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire; Some capital; A projected target profit. Imagine starting a business as a long-distance race, like a marathon. Initially, everyone is full of energy, sprinting towards their goals. But as the race progresses, the initial enthusiasm wanes, and some

Mike Shew

Put Them in a Trance!

Today, we will examine the five essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them repeatedly. The five essential keys are: Define your Unique Selling Proposition (USP); Put a compelling sales offer to work; Avoid the marketing pitfalls; Use a world-class marketing perspective; Get results! We’ll go through each of these so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define Your Unique Selling Proposition (USP) Take the time to ask yourself some questions

Mike Shew

Do It Like the Big Dawgs!

Today, we’ll explore how the kings of industry wine, dine, and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This method is much more effective than standard company branding advertisements. The same principles that go into developing a high-impact (and often, high-priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to create and execute a professional, effective ad campaign: Formulate a short report that you will automatically send to prospects when they contact you. This process should include a

Mike Shew

PR Equals Free Publicity

Today, we will focus on how public relations can benefit your business. You can use three vital public relations areas to boost your advertising results tenfold over your paid advertising. The key to public relations lies in the following: Public relations or publicity; Merchandising; Promotions. With a solid plan encompassing the above, you’ll have a concrete foundation for using public relations effectively. Public relations include anything that can be identified as media. Don’t limit yourself to any one form of media. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more is equally powerful. Online marketing is just as important as,

Mike Shew

Gather the Troops

Are You Aiding & Abetting E-Myths?

Put Them in a Trance!

Do It Like the Big Dawgs!

PR Equals Free Publicity

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