How Well Do You Know Your Vendors?

Relationship building is one of the most fundamental ways to develop your business. Building relationships with your vendors and those around you can potentially attract new customers and/or clients while increasing awareness of your company’s branding. The people with whom you work directly on your products and services are the ones who will benefit the […]

Telemarketing is “NOT” Your Enemy!

Today, the focus will be on using direct mail marketing and telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it so that customers feel like they are getting personal attention and keep them from blocking your number! The success realized […]

Turn Prospects into Customers Overnight!

Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are key ways to draw prospects in and seal the deal. You need to be: Inviting; […]

Make it Pop!

There are (5) major components to good advertising copy (The order of these is essential to success): ·Command Attention; ·Showcase Benefits of Products and Services; ·Prove the Benefits; ·Persuade People to Embrace the Benefits; ·Call to Action. Advertising is sales in print, so you need to consider how to showcase your products/services’ unique benefits persuasively. […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, posting […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]