Deliver +1: Elevating Customer Service Excellence In our last post, we discussed identifying what your customers genuinely want to ensure a positive shopping experience. Today, we will explore the concept of Deliver +1 and how implementing this approach can elevate your customer service to an exceptional level. This discussion is split into two parts, […]

Are You Aiding & Abetting E-Myths?

Today, we’re about to embark on a fascinating journey into the realm of e-myths. These misconceptions often lead aspiring entrepreneurs astray. We’ll debunk these myths, equipping you with the knowledge to avoid the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that […]

Make it Pop!

There are (5) major components to good advertising copy (The order of these is essential to success): ·Command Attention; ·Showcase Benefits of Products and Services; ·Prove the Benefits; ·Persuade People to Embrace the Benefits; ·Call to Action. Advertising is sales in print, so you need to consider how to showcase your products/services’ unique benefits persuasively. […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, posting […]