Deliver +1: Elevating Customer Service Excellence In our last post, we discussed identifying what your customers genuinely want to ensure a positive shopping experience. Today, we will explore the concept of Deliver +1 and how implementing this approach can elevate your customer service to an exceptional level. This discussion is split into two parts, […]

Add Some Compost

  In the last post, we covered the first three of the seven specific areas you need to consider in your franchise prototype process. To refresh your memory, they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These seven areas will fine-tune your plan for ultimate success. Today, […]

How Well Do You Know Your Vendors?

Relationship building is one of the most fundamental ways to develop your business. Building relationships with your vendors and those around you can potentially attract new customers and/or clients while increasing awareness of your company’s branding. The people with whom you work directly on your products and services are the ones who will benefit the […]

Telemarketing is “NOT” Your Enemy!

Today, the focus will be on using direct mail marketing and telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it so that customers feel like they are getting personal attention and keep them from blocking your number! The success realized […]

Turn Prospects into Customers Overnight!

Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are key ways to draw prospects in and seal the deal. You need to be: Inviting; […]

Make it Pop!

There are (5) major components to good advertising copy (The order of these is essential to success): ·Command Attention; ·Showcase Benefits of Products and Services; ·Prove the Benefits; ·Persuade People to Embrace the Benefits; ·Call to Action. Advertising is sales in print, so you need to consider how to showcase your products/services’ unique benefits persuasively. […]