Shhh… I Have a Secret
Shhh… I Have a Secret Customer service is a powerful force that can make or break your business. Today’s consumers have little patience for poor service. They’re quick to move on when faced with long wait times, automated runarounds, difficult return processes, or language barriers. The good news? If you offer your customers a simple, […]
You Turn Me Right ‘Round Baby, Right ‘Round
The most significant area of turn-key businesses is franchises. There is a franchise for every industry in the world. Franchises are relatively easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald’s is a prime example of a franchise business, precisely a 12-figure, 38,000-franchise example. There are a few things we are going to […]
Expand the Life of Your Business
Today, we will explore the life cycle of a business and how to get the most out of each cycle while extending your business’s lifespan. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll examine each of these cycles and consider how each can help you expand your […]
Gather the Troops
Today, I’d like to focus on the different types of support staff you will require and what makes them so integral (complete). There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur Different people with the appropriate talents must simultaneously play […]
How Well Do You Know Your Vendors?
Relationship building is one of the most fundamental ways to develop your business. Building relationships with your vendors and those around you can potentially attract new customers and/or clients while increasing awareness of your company’s branding. The people with whom you work directly on your products and services are the ones who will benefit the […]
Telemarketing is “NOT” Your Enemy!
Today, the focus will be on using direct mail marketing and telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it so that customers feel like they are getting personal attention and keep them from blocking your number! The success realized […]
Turn Prospects into Customers Overnight!
Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are key ways to draw prospects in and seal the deal. You need to be: Inviting; […]
Make it Pop!
There are (5) major components to good advertising copy (The order of these is essential to success): ·Command Attention; ·Showcase Benefits of Products and Services; ·Prove the Benefits; ·Persuade People to Embrace the Benefits; ·Call to Action. Advertising is sales in print, so you need to consider how to showcase your products/services’ unique benefits persuasively. […]