Deliver +1: Elevating Customer Service Excellence In our last post, we discussed identifying what your customers genuinely want to ensure a positive shopping experience. Today, we will explore the concept of Deliver +1 and how implementing this approach can elevate your customer service to an exceptional level. This discussion is split into two parts, […]

Add Some Compost

  In the last post, we covered the first three of the seven specific areas you need to consider in your franchise prototype process. To refresh your memory, they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These seven areas will fine-tune your plan for ultimate success. Today, […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, posting […]