Are You Aiding & Abetting E-Myths?

Today, we’re about to embark on a fascinating journey into the realm of e-myths. These misconceptions often lead aspiring entrepreneurs astray. We’ll debunk these myths, equipping you with the knowledge to avoid the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that […]

Put Them in a Trance!

Today, we will examine the five essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them repeatedly. The five essential keys are: Define your Unique Selling Proposition (USP); Put a compelling sales offer to work; Avoid the marketing pitfalls; Use a world-class […]

Do It Like the Big Dawgs!

Today, we’ll explore how the kings of industry wine, dine, and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This method is much more effective than standard company branding advertisements. The same principles that go into developing a high-impact (and often, high-priced) […]

PR Equals Free Publicity

Today, we will focus on how public relations can benefit your business. You can use three vital public relations areas to boost your advertising results tenfold over your paid advertising. The key to public relations lies in the following: Public relations or publicity; Merchandising; Promotions. With a solid plan encompassing the above, you’ll have a […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, posting […]