Put Them in a Trance!
Today, we will examine the five essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them repeatedly. The five essential keys are: Define your Unique Selling Proposition (USP); Put a compelling sales offer to work; Avoid the marketing pitfalls; Use a world-class […]
Do It Like the Big Dawgs!
Today, we’ll explore how the kings of industry wine, dine, and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This method is much more effective than standard company branding advertisements. The same principles that go into developing a high-impact (and often, high-priced) […]