Deliver +1: Elevating Customer Service Excellence In our last post, we discussed identifying what your customers genuinely want to ensure a positive shopping experience. Today, we will explore the concept of Deliver +1 and how implementing this approach can elevate your customer service to an exceptional level. This discussion is split into two parts, […]
Shhh… I Have a Secret
Shhh… I Have a Secret Customer service is a powerful force that can make or break your business. Today’s consumers have little patience for poor service. They’re quick to move on when faced with long wait times, automated runarounds, difficult return processes, or language barriers. The good news? If you offer your customers a simple, […]
Add Some Compost
In the last post, we covered the first three of the seven specific areas you need to consider in your franchise prototype process. To refresh your memory, they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These seven areas will fine-tune your plan for ultimate success. Today, […]
You Turn Me Right ‘Round Baby, Right ‘Round
The most significant area of turn-key businesses is franchises. There is a franchise for every industry in the world. Franchises are relatively easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald’s is a prime example of a franchise business, precisely a 12-figure, 38,000-franchise example. There are a few things we are going to […]
Expand the Life of Your Business
Today, we will explore the life cycle of a business and how to get the most out of each cycle while extending your business’s lifespan. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll examine each of these cycles and consider how each can help you expand your […]
Gather the Troops
Today, I’d like to focus on the different types of support staff you will require and what makes them so integral (complete). There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur Different people with the appropriate talents must simultaneously play […]
Are You Aiding & Abetting E-Myths?
Today, we’re about to embark on a fascinating journey into the realm of e-myths. These misconceptions often lead aspiring entrepreneurs astray. We’ll debunk these myths, equipping you with the knowledge to avoid the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that […]
Put Them in a Trance!
Today, we will examine the five essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them repeatedly. The five essential keys are: Define your Unique Selling Proposition (USP); Put a compelling sales offer to work; Avoid the marketing pitfalls; Use a world-class […]
Do It Like the Big Dawgs!
Today, we’ll explore how the kings of industry wine, dine, and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This method is much more effective than standard company branding advertisements. The same principles that go into developing a high-impact (and often, high-priced) […]
PR Equals Free Publicity
Today, we will focus on how public relations can benefit your business. You can use three vital public relations areas to boost your advertising results tenfold over your paid advertising. The key to public relations lies in the following: Public relations or publicity; Merchandising; Promotions. With a solid plan encompassing the above, you’ll have a […]