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How Well Do You Know Your Vendors?

Relationship building is one of the most fundamental ways to develop your business. Building relationships with your vendors and those around you can potentially attract new customers and/or clients while increasing awareness of your company’s branding. The people with whom you work directly on your products and services are the ones who will benefit the most from your success. By getting to know them, you’ll find many opportunities you didn’t realize were there. Don’t just reward your vendors; inspire them. By offering performance-based incentives that exceed their usual charges, you acknowledge their efforts and motivate them to continue contributing to your

Mike Shew

Telemarketing is “NOT” Your Enemy!

Today, the focus will be on using direct mail marketing and telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it so that customers feel like they are getting personal attention and keep them from blocking your number! The success realized from direct mail marketing and the availability of computers can be a powerful marketing tool for your success. Telemarketing is best for high-priced, high-margin products and/or services. Here are the key steps for creating a highly effective direct mail marketing program: List all of the

Mike Shew

Turn Prospects into Customers Overnight!

Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative; Enjoyable. Most new customers’ biggest fear is the buyer’s remorse. You want to avoid this at all costs and should be able to mitigate this feeling if you have provided a quality product and service that delivers on your marketing claims to potential customers.

Mike Shew

Make it Pop!

There are (5) major components to good advertising copy (The order of these is essential to success): ·Command Attention; ·Showcase Benefits of Products and Services; ·Prove the Benefits; ·Persuade People to Embrace the Benefits; ·Call to Action. Advertising is sales in print, so you need to consider how to showcase your products/services’ unique benefits persuasively. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components: 1. Command Attention: This is most often accomplished with a headline. It would be best to have an attention-getter that compels your audience to learn more

Mike Shew

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct mail; Print ads; Radio and TV ads; Coupons or other incentives; Telemarketing. Some of the

Mike Shew

How Well Do You Know Your Vendors?

Telemarketing is “NOT” Your Enemy!

Turn Prospects into Customers Overnight!

Make it Pop!

Direct Response or Bust!

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