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Shhh… I Have a Secret

Shhh… I Have a Secret Customer service is a powerful force that can make or break your business. Today’s consumers have little patience for poor service. They’re quick to move on when faced with long wait times, automated runarounds, difficult return processes, or language barriers. The good news? If you offer your customers a simple, efficient, and pleasant experience, they’ll keep coming back — and even better, they’ll become loyal advocates, spreading the word about your business to everyone they know! There are three secrets to exceptional customer service, and the first one we’ll dive into is knowing exactly what

Mike Shew

Add Some Compost

In the last post, we covered the first three of the seven specific areas you need to consider in your franchise prototype process. To refresh your memory, they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These seven areas will fine-tune your plan for ultimate success. Today, we will examine the last four. Think of constructing your business model like planting a tree. At first, it’s so tiny and weak that you wonder if it will even make it through the night. But as you keep watering, fertilizing, and nurturing it with

Mike Shew

You Turn Me Right ‘Round Baby, Right ‘Round

The most significant area of turn-key businesses is franchises. There is a franchise for every industry in the world. Franchises are relatively easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald’s is a prime example of a franchise business, precisely a 12-figure, 38,000-franchise example. There are a few things we are going to cover: Business Format Franchise The Franchise Prototype Franchise Prototype Standards Business Format Franchise The business format franchise came from an earlier model called the “trade name” franchise. The major change was in rights. During the “trade name” days, the franchise owner only had marketing rights;

Mike Shew

Expand the Life of Your Business

Today, we will explore the life cycle of a business and how to get the most out of each cycle while extending your business’s lifespan. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll examine each of these cycles and consider how each can help you expand your business’s lifespan. Infancy This stage is generally considered the technician’s phase, the owner. At this point, the relationship between the business and the owner is that of a new baby and a parent. There is a necessary impenetrable bond that will determine the path your

Mike Shew

Gather the Troops

Today, I’d like to focus on the different types of support staff you will require and what makes them so integral (complete). There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur Different people with the appropriate talents must simultaneously play all of these roles. It’s all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This person is most often the most visible in the

Mike Shew

Shhh… I Have a Secret

Add Some Compost

You Turn Me Right ‘Round Baby, Right ‘Round

Expand the Life of Your Business

Gather the Troops

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