Today, we will examine the five essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them repeatedly.

The five essential keys are:

• Define your Unique Selling Proposition (USP);
• Put a compelling sales offer to work;
• Avoid the marketing pitfalls;
• Use a world-class marketing perspective;
• Get results!

We’ll go through each of these so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.

Define Your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the perspective of your customers and clients. What would it take to get your attention? What needs do you have that need to be met? What promises do you want to be fulfilled?

Once you have identified the answers to these questions, you are ready to develop a plan to meet these needs. Next, take a look at what USP your competitors are using to assist in creating your own USP. Your USP is what you are “promising” your customers and clients. This is what will set you apart from your competition.

Put an Effective Sales Offer to Work

To develop an effective sales plan, you need to:

1. Put together a headline that garners immediate attention;
2. Share the benefits of your products and services from the customers’ perspective;
3. Identify the specific needs met by your products and services;
4. Make it easy to do business with you by offering guarantees;
5. Share your specific sales proposition;
6. Walk your customers and clients through how they should respond and act;
7. Motivate your customers and clients with a call to action.

What this all means is that you need to create a plan that makes your products and/or services special and will compel customers to buy. If they don’t feel like they NEED your product, they won’t buy it. It is imperative that you answer a question, solve a problem, or feed an obsession with your product and/or service.

Ensure you provide your customers and clients with all the information required to make an informed and confident decision. Buyer’s remorse is one of the worst things to happen to your business.

Avoid the Marketing Pitfalls

There are five major marketing pitfalls many businesses fall into that you should avoid:

• Ignoring market testing and soldiering on with an inaccurate plan;
• Offering an incomplete case or reasons throughout the marketing plan;
• Overlooking the needs of the prospective customers and clients;
• Failing to diversify marketing options;
• Need to get market opinions on offers.

The above areas should all be avoided. If you have been working through these lessons, avoiding these pitfalls should be easy and natural.

Use a World-Class Marketing Perspective

A world-class marketing perspective is essential, especially if you want to attract customers and clients worldwide. You can do this through several different techniques and activities:

1. Keep a marketing journal and scribble down anything innovative that you come across;
2. Keep encouraging yourself or your marketing department to try new things and dump the ones that aren’t working;
3. Order from your own company under a different name and analyze the process of your online store, customer service, ordering and shipping, and your product line. This will reveal any areas for improvement in the overall customer experience;
4. Read every quality ad you can find and retain for future ideas to consider;
5. When out in public, watch how consumers behave in different situations and how they ponder their purchases;
6. Spend time working on the front lines with your sales and customer service staff;
7. Continuously acknowledge your staff, vendors, and customers. Everyone works and shops better when they feel appreciated;
8. Always listen to feedback from employees and customers;
9. Continuously test markets, ads, and marketing techniques. This is the only way to  determine what’s working, and more importantly, what’s not, on your continued path to success;
10. Offer more information in your marketing than anyone else. The more information you offer, the more products and services you will sell;
11. A great marketing plan can only improve. Continue to refine and pivot your marketing plan based on testing results and feedback;
12. Be professional in your marketing. Make sure your marketing and advertising fit your company image, products and services, and quality;
13. Improve your best marketing areas and discontinue the ones that aren’t working;
14. Focus on what you say, not how you say it. The best marketing ideas will naturally turn into the best marketing plans;
15. Develop all your ads, campaigns, and sales materials with specific attention to compelling and factual information.

With these techniques, you can get your name out there and become one of the top brands in your industry.

Get Results!

The last area we will touch on is the most important: customer satisfaction. If your customers aren’t satisfied, your marketing resources have been wasted, and there is no hope for positive word-of-mouth advertising. Customer satisfaction will be guaranteed by:

• Providing quality products and services;
• Providing high-quality customer service;
• Providing a low-pressure, highly informative sales experience;
• Eliminating all risk with an excellent guarantee.

To generate more business, there are a couple of simple techniques that work every time:

• Build your database with a contest;
• Do regular mailings with sales, discounts, or other incentives;
• Find other creative ways to keep your current customers coming back for more.

“As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So why aren’t you starting today? I can help you create a great marketing plan that will get you results. Please contact me at mshew@profitpathcoach.com or 1(772)237.1715.

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