Today, we will focus on how public relations can benefit your business. You can use three vital public relations areas to boost your advertising results tenfold over your paid advertising.
The key to public relations lies in the following:
- Public relations or publicity;
- Merchandising;
- Promotions.
With a solid plan encompassing the above, you’ll have a concrete foundation for using public relations effectively.
Public relations include anything that can be identified as media. Don’t limit yourself to any one form of media. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more is equally powerful. Online marketing is just as important as, and possibly even becoming more important than, conventional media.
The action steps to get noticed by the media:
- Write a press release for your company. The press release must be relevant to your target market and address consumer interest, not just announce your business;
- Compress your press release to include one hook and one angle. Whatever you choose, make sure it is attention-grabbing to compel the media representative to read it;
- Professionally format your press release. Press releases require a dateline with the most critical information at the top, followed by pertinent facts and figures. Finally, readers must conclude with your contact details, including who and how. Print the press release on your letterhead;
- Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other media that will reach your target market. Remember to include relevant blogs, ezines, press release submission sites, and industry professionals.
More important than a perfect press release is ensuring that it addresses your target market’s needs for your products and services. Suppose you provide business owners with a solution to a problem, a way to avoid it, and an opportunity to enhance their lives. In that case, the media and public will be interested.
If you have a connection (or the ability to get a connection) with a celebrity, this can guarantee you’ll get attention. Ensure you offer newsworthy information, and then follow up with media outlets to ensure they publicize that information.
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham
Please get in touch with me at mshew@profitpathcoach.com so I can show you how to put together press releases that work! Learn how the pros do it and craft the perfect press releases for your business. You can also reach me at 1(850)377.0716.
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