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Turn Prospects into Customers Overnight!

Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative; Enjoyable. Most new customers’ biggest fear is the buyer’s remorse. You want to avoid this at all costs and should be able to mitigate this feeling if you have provided a quality product and service that delivers on your marketing claims to potential customers.

Mike Shew

Make it Pop!

There are (5) major components to good advertising copy (The order of these is essential to success): ·Command Attention; ·Showcase Benefits of Products and Services; ·Prove the Benefits; ·Persuade People to Embrace the Benefits; ·Call to Action. Advertising is sales in print, so you need to consider how to showcase your products/services’ unique benefits persuasively. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components: 1. Command Attention: This is most often accomplished with a headline. It would be best to have an attention-getter that compels your audience to learn more

Mike Shew

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct mail; Print ads; Radio and TV ads; Coupons or other incentives; Telemarketing. Some of the

Mike Shew

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

Mike Shew

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

Mike Shew

Turn Prospects into Customers Overnight!

Make it Pop!

Direct Response or Bust!

Kick Start Your Marketing

Stop Wasting Your Resources!

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